Lemonade Day is a free, fun, experiential learning program that teaches youth how to start, own and operate their own business – a lemonade stand. It began right here in Houston, Texas in 2007. Since then it has grown from 2,700 kids to over 55,000 kids in Houston.

The foremost objective of Lemonade Day is to empower youth to take ownership of their lives and become productive members of society – the business leaders, social advocates, volunteers, and forward thinking citizens of tomorrow.

2014-2015 Board Members

Victor Koosh, Chairman

Steve Alvis
Eric Andell
John Beddow
Bo Bothe
Lucy Bremond
Jerald Broussard
Brad Burke
Roberto Contreras
John Daugherty
David Entrekin
Kenneth Guidry
Lisa Holthouse
Michael Hopkins
Mel Jacobs
Victor Koosh
Mark Montgomery
Stephanie Nellons-Paige
Gadi Pollack
Stephen Reed
Peter Shaper
Bruce Smith
Clare Sullivan-Jackson
Susan Vick
Jonathan Zadok

What do kids learn by participating in Lemonade Day?

Financial Literacy & Economics

  • capital equipment & consumables
  • supply & demand
  • credit, debt, gross & net income
  • marginal utility
  • return on investment
  • compound interest

College Readiness & Career

  • critical thinking & collaboration
  • interest in attending college
  • civic responsibility
  • customer service
  • teamwork & problem solving
  • presentation skills & design
Life Skills/Personal Development

  • leadership
  • belief that attaining goals is within reach
  • personal productivity
  • self-direction & time management
  • social responsibility & charity
  • high order thinking
  • social skills & self confidence


  • math calculations
  • reading & interpreting data
  • oral & written communication